What to wear

When preparing for a professional photo session, it’s important to feel confident and comfortable while avoiding overly matchy outfits. Here’s a guide on what to wear that will create a balanced, visually appealing look without everyone blending together in the same color or style.

Choose a Color Palette

Rather than everyone wearing the same color, select a color palette with 3–4 complementary tones. This allows each person to stand out while still looking cohesive.

How to create a color palette:

• Pick neutral tones (like gray, beige, white, or navy) and mix them with subtle pops of color (such as mustard, olive green, dusty blue, or burgundy).

• Stick to earthy tones (brown, rust, olive, mustard) for a grounded look.

• If you want a brighter palette, consider pastel hues like soft pink, lavender, peach, and mint.

• Check pinterest for inspiration.

Pro tip:
Avoid fluorescent or overly bright colors like neon yellow or bright red, as they can distract from the faces and create color imbalances.

Mix Textures and Fabrics

Combining different textures can add depth to your outfits without making them look too uniform.

Examples of texture combinations:

• A denim jacket paired with a soft cotton dress

• A chunky knit sweater with a flowy chiffon skirt

• Leather boots with a cotton shirt

Textures like lace, leather, denim, wool, and silk can add visual interest while keeping the outfit diverse.

Layer for Depth and Variety

Layers are a great way to introduce dimension and contrast without everyone looking the same.

Layering options:

• Cardigans, jackets, and scarves for added visual variety

• Long-sleeve shirts under short-sleeve dresses

• Vests, belts, or ties for a touch of personality

Pro tip:
Keep the layers subtle and avoid over-layering, which can make people appear bulky or detract from the main focus (your face).

Patterns: Keep It Simple

If you choose to wear patterns, stick with subtle and timeless designs. Large, loud prints can overwhelm the photo and draw attention away from the people.

Good patterns:

• Small florals

• Thin stripes (horizontal or vertical)

• Simple checks or plaids

• Polka dots

Avoid:

• Large logos or text

• Overly busy patterns (e.g., zigzags, neon graphics)

Avoid Matching Shoes

You don't need to match shoes across the group. Instead, opt for complementary styles that match the overall vibe of your outfit.

Ideas:

• If one person wears sneakers, others can wear boots, loafers, or ballet flats.

• Leather or suede shoes work well for most outfits.

• Keep footwear in a neutral color like brown, tan, or black for consistency.

Accessories: Keep It Subtle

Accessories can be a great way to personalize your look, but be careful not to overdo it. Avoid wearing matching hats, scarves, or jewelry. Instead, choose a few statement pieces that work well with your outfit without overwhelming the photo.

Accessory ideas:

• A simple necklace or bracelet

• A scarf or belt that complements your outfit

• Minimalist watches

• Subtle hats or headbands (if desired)

Hair and Makeup

For a polished look, choose hairstyles and makeup that enhance your features but still feel natural. A neat, tidy hairstyle works best, whether it’s loose waves, a bun, or braids.

Hair tips:

• Avoid excessive volume or over-styling, as it can look dated.

• Stick to styles that are easy to manage and hold up during the shoot.

Makeup tips:

• Go for a natural makeup look that enhances your features.

• Use matte finishes for a more professional, photo-friendly appearance.

• Avoid heavy makeup that may appear too dramatic in photos.

Don't Overthink It and Stay Comfortable

Ultimately, the goal is for everyone to feel like themselves. Wear clothing that represents your style, while keeping in mind the suggestions above for balance. When you feel good in what you’re wearing, it will show in the photos.  If you feel uncomfortable, it will also show in the photos.